Strategies to Improve Your Website Conversions
Clients • 10th Jul, 15
As most online marketers should, you’ve most likely spent a great deal of time ensuring that your shite’s usability is perfect, crafting your copy, and coming up with the perfect calls to action. Though it’s obvious that it’s important to get your site to convert well, there are some digital marketing strategies which you should always keep in mind.
How’s Your Page Load Speed Looking?
Making use of images without specifying dimensions and adding a lot of code which will bog down the load speed of your pages makes it clear that there are some businesses who don’t pay much attention to how quickly a potential consumer can load their page. Research has proven that a 1 second delay in loading time can results in a 7% decrease in conversions. After increasing their load speed by 2.2 seconds, Mozilla saw a 15.4% increase in downloads! There may even be some things which affect the load speed of your site without you even knowing about it. It could be possible that third-party scripts are blocking elements which will cause the speed to slow down, but with regular alerts you will know exactly what is happening. For those who are redesigning websites, it should be monitored at all times. This is valuable to all involved, as well as the designers who are ensuring that they are giving their clients a site which has optimal load times which will provide optimal conversions. Keep in mind that this will have a direct impact on your rankings too.
How Are Your Competitors Doing?
Whenever it’s time for a website audit, have a look at what your client’s competitors are doing – the best way to be better is if you know what it is you need to beat. With each industry varying, it’s important that you note the particulars and specifics of your client’s industry. Using the help of Kompyte, the websites of the competition will be monitored along with advertisements, newsletters, as well as social profiles. If there are any prices which change, new banners added, campaigns launched, or even a new competitor on the scene, you will be sent a notification immediately. This way you’ll have access to large volumes of information which would have taken you forever to maintain manually, never mind the fact that there will be no need for someone to monitor the opposing sites at all times.
Create a Personal and Unique Experience
When it comes to target marketing, it’s important that you speak to each individual rather than to everyone. If this doesn’t make sense to you – personalization will assist in taking things a step further by tailoring the user’s experience to look after the needs or wants of each visitor specifically. In order to achieve this you could perhaps enable a personalized greeting or offer them certain pages which they might be interested in. The more successful you are at this, the better your chances are of them successfully moving through your funnel.
Don’t Forget About Mobile Users
In June of 2014 it was revealed that mobile internet usage surpassed that of desktop internet usage, proving that it’s here to stay. Not only do four out of five consumers shop on their smartphones, but 78% of searches which are conducted on a mobile device result in a purchase. Research also shows that if a search result was not mobile friendly, 40% would choose a different result. This is why it’s imperative that you ensure that you support the experience of visitors on a mobile device, marketing to them on their terms. Using a responsive design will cater to screens and, with mobile-optimized sites for smartphones being the first step which you should take. With mobile use, you can market to this audience thanks to Instagram, Facebook, YouTube, or even create your very own app.
Don’t Let Them Get Away!
The last thing you should do is look at visitors who have abandoned your site as a loss. No matter how many visitors you lose, there’ll always be hope. One company who had lost as many as 17% of their revenue to shopping cart abandonment, Liftopia, eventually decided to go after their abandoned visitors. Creating an effective strategy, emails were sent to visitors 30 minutes after they had abandoned their shopping cats, and then another once 24 hours had passed. This included a personal message along with the details of exactly what they had left behind. Once they clicked the link provided they were taken back to their previous session where they were able to complete it with ease. If it was not for their use of this strategy, it would have cost them a high 17% of their revenue.
You Can Even Improve Your Conversions
The best place to start with this is to have your site optimized for conversions. By implementing all of the stages we’ve went through above, you can expect that a great deal of growth will be coming your way!