Why Responsive Design is Vital
Latest News and Trends • 7th Jul, 15
For those of you who have been in hibernation for the last few years – mobile responsive design is kind of a big deal. There are an endless amount of benefits when it comes to ensuring that your web properties are mobile friendly, with responsive design more than earning a spot on your list of top priorities.
If you take some time out to have a look at regular content consumption, it is expected that more than 2 billion users will be surfing the web via their mobile devices by 2017. It should come as no surprise that a typical smartphone user checks their device an average of 150 times a day, which affords you with 150 opportunities to break through and convert them into a customer. Google has found that more searches take place on mobile devices than on computers in 10 countries, two of which are the United States and Japan.
Google made it known that responsive design would become a notable ranking factor in the SERPs. Yes, that means that you’re likely to see your rankings take a knock if you fail to design your website for mobile users too. Keep in mind when doing this that there are many web users who get frustrated when looking to buy something which they can’t do both quickly and easily. Research has proven that webmasters have a window of only 7 seconds in which they can capture the users’ attention before they get annoyed and try another option. What makes things even worst is that a total of 73% of users have said that they’ve found themselves on a site which took way too long to
For those of you who are discouraged because you one of the few who aren’t implementing a responsive design, there’s no need for you to feel nervous. There are a few options which could help you out when it comes to bringing your site up to speed with modern mobile standards. If you’re making use of WordPress, making the switch and moving over to a responsive theme is a great option for you to take. Making use of professionally designed themes which are updated regularly and are pleasing to the eye, you’ll get pleasing results. No matter the cost of this, there’s no going wrong when building a new responsive site from the ground up.
You’ll be receiving an impressive ROI on your investment in a new site which is mobile-friendly site. You can also rest assured knowing that customers would’ve bounced from your site, which reinforces the value of a clean and effective responsive design.