Shortcuts to Ensuring Your User’s Trust

Clients • 13th Jul, 15

 
 

With predictable minds, it should come as no surprise that we’re all creatures of habit.  It’s thanks to this that by looking at hooks and behavioural cues it’s possible to create processes in which trust can be built.  There are several things which could act as subconscious or conscious signal to your users which will benefit you.  A few of these are listed below:

  • The Power of visuals

Whether you agree or not, studies have proven that user’s decisions are based on looks alone.  Visuals alone are the leading factor with the look of a site being the basis of a consumer’s decision of whether they wish to make use of their products and services.  It’s difficult for a user to trust a site which isn’t reliable, no matter if it’s fully-functional – users won’t feel that they can rely on it.  There’s no need for you to get carried away and fill your website with out-of-this-world art, but keep in mind that a clean interface which has a visual hierarchy which is clearly set up will definitely help you out.  With a well-structured and professional site, things will go just as you intend them to. 

  • Share the companies who are using your products/services

There’s a big difference when it comes to telling your consumers about what you can offer them, and what others have to say about this.  With the rise of social media, there’s no better way to prove your worth then by making sure your achievements are seen across the different platforms.  You could even add in a few recognizable logos of your clients, which will ensure their trust in your brand and whatever it may be that you’re offering.  Don’t add in too many names and logos though, sticking to five or six which is sure to grab their attention and keep it. 

  • Testimonials, testimonials, testimonials 
 

Obtaining a specific testimonial will be more effective, with these clients explaining what is was that they liked about your product, features, and services – they could even tell the story of their personal experience working with you.  You could set out a certain section on your page for this, designate an entire page, or place it under your latest work like we do here on Symfony Digital!    

  • How many people have actually used your product?

Showing social proof, such as numbers, is another helpful approach that you could make use of when it comes to showing your worth to potential consumers.  Think of it this way – you’ll seem more impressive when visitors see the amount of users you have, which will in turn attract even more. 

While taking all of this into account, there’s one thing that you should remember above all else: don’t trick your users into trusting you.  These tips which are listed above will not be effective if you’re misleading your target audience.  Be completely realistic about your product and you can be sure to get great results.    

 

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